PHOENIX - iSportsWire -- Sean Mulholland, Avery Johnson Jr. and the rest of 40 Love Group came out the gate swinging over the weekend when they had three sold out pop up parties which included performances by 21 Savage, Travis Scott, and Swae Lee. 40 Love Scottsdale also hosted the champion Kansas City Chiefs' Patrick Mahomes and Travis Kelce along with other teammates of theirs; to celebrate the big win on Sunday night. Popular deejays Chase B, Zack Bia, DJ Bamboozle, and DJ Spade also all performed.

40 Love Group along with partners and celebrity investors Phoenix Suns All Star Devin Booker, Arizona Cardinals Pro Bowler Deandre Hopkins, NBA vet Jae Crowder, current Arizona Cardinal Markus Golden, and pop superstar Niall Horan, amongst a few others were able to deliver three of the biggest nights of the weekend. Some of the notable celebrities in attendance include not only a majority of the 40 Love investors, but also other big names including Odell Beckham Jr, Tyga, Trevon Diggs, Metro Boomin, Micah Parsons, G Herbo, King Combs, Druski, Damian Lillard, Justin Laboy, Cam Payne, and more.

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This pop up is the first of many events for 40 Love Scottsdale which will officially open doors in Spring of 2023. Sponsors for the weekend included Undefeated, Jeeter, Don Londres, Sprite, Draft Kings, Ciroc, BodyArmor, and Flerish Hydration, with The Wally Kelly Foundation as the non-profit sponsor. Jordan Strother with the help of The Pavé Group, handled all production and operations.

The Big Game Weekend Pop Ups have only made the anticipation for the official opening of 40 Love Scottsdale even greater with their success. 40 Love will be the heart of Scottsdale's social scene while also serving some of the best food in town.

"It was an amazing weekend. To be able to start the weekend off with 21 Savage, then have Travis Scott and finish the weekend hosting the superbowl champs, I can't think of a better way to kick off 40 Love Scottsdale," Avery Johnson Jr. stated.

Sean Mulholland also shared, "40 Love Scottsdale is the second out of hopefully many more locations in the future. The Big Game pop-up parties were a perfect kick off, and we can't wait to officially open in 2023 with not only our amazing nightlife scene, but our day club and state-of-the-art food!"