ATLANTA - iSportsWire -- California Pools, America's most recognized builder of swimming pools and everything outdoors, announces the addition of its 33rd independently-owned and operated U.S. location in Atlanta, Georgia. No other company in the world has received more awards and recognitions for its custom pool designs from the Association of Pool and Spa Professionals than California Pools. The company is renowned for its expertise, transparency, and customer service, cementing its spot in the Association's Top 5 Pool Builders list every year.

With more than 70,000 pools built since it was founded in 1952, California Pools is poised to dominate the north Atlanta-area swimming pool and spa market. Service areas include Alpharetta, Calhoun, Dawsonville, Duluth, Gainesville, Holly Springs, Jasper, Nelson, and Roswell.

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The company specializes in transforming typical backyards into dream spaces, with services that include innovative design and comprehensive construction for new custom residential swimming pools and spas, residential swimming pool and spa remodeling, and custom outdoor living.

"We are continually seeking out underserved markets where we can make a real difference," says Steve Terry, President at California Pools Franchise, Inc. "Atlanta residents love being outdoors, and we are excited to offer them local expertise they can trust to help them design and build a backyard space that is easy to maintain and they can enjoy year-round."

California Pools partners with each client to develop creative ideas on the best ways to utilize their outdoor space while setting the right expectations. The company provides virtual and/or in-home consultations, 3D designs, detailed pricing, and vast project material choices. Keeping their client's lifestyle and budget in mind, the team finalizes the design and builds the finished product with full transparency throughout every stage. California Pools has raised the industry bar, completing 98 percent of its projects on time and within budget.

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"We hear horror stories about pool projects that go wrong - either during the build or years later when things start to fall apart," says Mike Lawes, general manager of California Pools - Atlanta. "I've been building pools with California Pools for 21 years and am proud of the work we do and the reputation we've built across the country for building beautiful, quality pools and outdoor spaces that last for generations."

Lawes' extensive industry experience makes him an ideal GM for the California Pools - Atlanta office. Atlanta residents will be able to leverage his knowledge to reimagine their outdoor spaces and incorporate innovative features like water, fire, lighting, and automation to make their space truly unique.