National Lacrosse League unveils NLL UnBOXed youth-focused grassroots initiative across No. America
iSports Wire/10261144

Trending...
New school-centric curriculum and equipment endowment platform aims to introduce the NLL's fun, sixes-style game play to a new generation of fans

PHILADELPHIA - iSportsWire -- The National Lacrosse League (NLL) today announced the launch of NLL UnBOXed™, the League's new continent-wide grassroots campaign designed to bring the NLL's fast-paced lacrosse game to more young boys and girls in more communities across North America.

The NLL will expand its multi-national activation footprint to include approximately 60 North American communities by the 2028 Summer Olympics in Los Angeles when sixes lacrosse, similar to the NLL's 6-on-6 box lacrosse game play style, returns as a medal sport for the first time since 1908.

"NLL UnBOXed is an innovative approach to introducing and fostering the love of box lacrosse's unique style of play among young boys and girls across North America," said Kurt Hunzeker, NLL Executive Vice President, Commercial Operations. "With NLL-style sixes lacrosse coming to the LA28 Summer Olympics, it is imperative that the League leads by example and establishes NLL UnBOXed to create meaningful connections with more communities from coast to coast."

More on iSports Wire
Nine new "NLL UnBOXed Lacrosse Communities" will join the 15 existing NLL teams for the 2024 launch of the multi-tiered campaign: Baltimore, Charlotte, Minneapolis-St. Paul, Montréal, Ottawa, Salt Lake City, Seattle, St. Louis, and the Tampa Bay area.

The NLL will practice innovation and unique activation when engaging these non-franchise markets and grassroots participants, by creating community-relevant "team names" and brand identities to illustrate the League's commitment to growing box lacrosse across Canada and the United States.

The first of the new NLL UnBOXed Lacrosse Communities' brand identities will be unveiled today at 1pm ET, beginning the week-long rollout of the NLL's nine new activation markets across the NLL's social channels.

The next phase of the initiative begins in 2024 with the start of "NLL UnBOXed At School™," a physical education-centric lacrosse curriculum created by NLL Hall of Fame inductee Casey Powell and based on the successful SPEED Lacrosse® platform Powell developed after he retired from the NLL.

More on iSports Wire
"I am thrilled to be a part of NLL UnBOXed At School," Powell said. "The SPEED Lacrosse curriculum will not only introduce lacrosse to young students across North America but also provide them with a pathway towards a lifetime of enjoying the sport. I myself was introduced to lacrosse in my gym class, and SPEED Lacrosse offers the perfect format to sample the game, play it at its fundamental level, and accelerate the NLL grassroots initiative."

Built specifically for elementary and middle schools, NLL UnBOXed At School also includes a lacrosse equipment endowment program.

http://www.nll.com

Media Contact
Jerry Milani
jerry@jerrymilani.com
267-417-7951


Source: National Lacrosse League
Filed Under: Sports, Lacrosse

Show All News | Report Violation

0 Comments

Latest on iSports Wire