North American Teams Championships 2021 to live stream table tennis in Mixed Reality powered by OSAI
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23rd annual JOOLA North American Teams Championships will be live-streamed in Mixed Reality, featuring remote virtual production. The collaboration between JOOLA and OSAI, an AI-powered Mixed Reality solution, unlocks an immersive viewing experience.

WASHINGTON - iSportsWire -- The 23rd annual JOOLA North American Teams Championships (Teams) will be live-streamed in Mixed Reality from November 26th – 28th. The collaboration between JOOLA, the tournament sponsor, and OSAI, an AI-powered Mixed Reality solution, unlocks an immersive viewing experience for all table tennis fans.

This year's Teams features a 3-day long live stream of all the matches. This is one of the first table tennis events to feature remote production combined with Mixed Reality. The event is to be streamed on JOOLA Global's YouTube channel and all-new JOOLA Infinity app. Real-time Mixed Reality allows JOOLA to step outside of the traditional sponsorship toolkit and activate its sponsorship in an innovative and contextual way.

Richard Lee, President of JOOLA, stated, "We are committed to the sport of table tennis and to delivering the best-in-class table tennis equipment and experiences to our customers. Working with OSAI on the Mixed Reality live stream of Teams helps us to take table tennis viewing to the next level. Real-time Mixed Reality allows us to engage table tennis fans with live exclusive insights and attract new audiences with immersive, digitally-native content that explains the game and gets them excited about the sport."

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OSAI (https://osai.ai/) powers the entire remote production of JOOLA Teams streaming, delivering an end-to-end solution that includes broadcast-quality video, commentary, Mixed Reality, and analytics. OSAI aims to turn every match of the JOOLA North American Teams Championships into an immersive and engaging experience for both the viewers and the players.

"We are thrilled to partner with JOOLA and deliver cutting-edge viewing experiences to all Teams followers. OSAI Mixed Reality enters the USA market with a strong case of remote virtual production of one of the leading table tennis events in the country. OSAI uses Computer Vision and AI to collect & analyze performance data that is then transformed into immersive animations. Combing live data with sports entertainment means that OSAI live streaming engages all segments of fans and unlocks new digital assets for sponsorship activations," said Nish Sehgal, Global Managing Director of OSAI.

Contact
OSAI, Olly Paulovich
***@osai.ai


Source: OSAI
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