HOUSTON - iSportsWire -- Ones Basketball League (OBL) -- the first-ever elite competition that will celebrate the most skilled one-on-one players on the planet and created by Basketball Hall of Famer Tracy McGrady -- today announced its initial roster of storytelling and media partners. SLAM Media, Playmaker, and Heart and Hustle Productions will all help OBL capture and distribute short-form digital content during this inaugural and proof-of-concept season.

"Our initial focus is on short form digital storytelling to capture the journey of our competitors and we know SLAM, Playmaker, and Heart and Hustle are a winning combination to help us shine a bright light on the essence of basketball and exciting young stars headed our way," said Lisle Bowen, OBL's Creative Director. "SLAM is the definitive voice of basketball culture, Playmaker has an elite influencer network that will amplify OBL's reach, and Heart and Hustle Productions' extraordinary production team will capture all of the rich stories we find on and off the court."

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The three partners each bring a unique expertise to OBL this season:

SLAM Media will co-produce OBL digital content in and around every event this season, build the OBL storytelling platform week-to-week, and drive engagement with its ardent basketball and pop culture audience of more than 16 million.

Playmaker will amplify OBL's content and brand. expand the league's social media presence, and integrate Playmaker social media talent into the OBL experience, and expose OBL to an audience in excess of 12 million at launch.

Heart and Hustle Productions' world-class production team will capture every moment of the inaugural OBL season, produce compelling stories from on and off the court, and ensure the league is well positioned to engage with its growing audience on the platforms and media that matter most.

"What Tracy has created with the OBL is exactly what basketball needs: innovation, fun, and pure competition," said Les Green, SLAM CEO. "It's right in line with what we want to provide to our SLAM audience and coming from T-Mac, a living legend and multiple SLAM Cover athlete, makes the partnership even sweeter."

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"OBL is one of the most exciting leagues to come out in a long time. It's one of those ideas that's so obviously great that you have no clue why it hasn't been done," said Brandon Harris Founder and CEO Playmaker.

"T-Mac's idea to create The Ones Basketball League is a revolutionary idea and one that will bring the culture of basketball full circle," said Rashad Floyd, Founder and Executive Director, Heart and Hustle Productions.

http://www.oblhoops.com