Snoop Dogg, Futura, Ron English Among Artists In Project70 Series Throughout 2021, Launching Today
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Celebrates 70th Anniversary Of First Baseball Set; Craola, Ben Baller, Alex Pardee, The Shoe Surgeon, Sophia Chang Also Among 51 Renowned Artists To Create Their Own Designs Across Seven Decades In Follow Up To Blockbuster Project 2020

NEW YORK - iSportsWire -- On the heels of its overwhelmingly successful Project 2020, Topps today unveiled the first cards in Project70, a new series which celebrates the 70th anniversary of the first Topps baseball set in a comprehensive program featuring 51 premier artists and designers from around the world each creating 20 cards of their own player and card year design choice. The set commemorates both the initial year of 1951 and the 70 years that it has produced baseball cards, with three new issues daily, each available for 70 hours. Similar to its Topps NOW and Project 2020 products, Topps will print only the number of each card ordered in that time frame.

The set features premium, thick trading cards encased in a protective plastic case, as well as several premium offerings. Each day's new pieces are available at http://www.topps.com/project70.

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The creators selected to participate comprise a diverse group that includes the likes of rap musician Snoop Dogg, graffiti artist Futura, pop artist Ron English, jeweler Ben Baller, painter Greg 'Craola' Simkins, comic and album artist Alex Pardee, sneaker artist The Shoe Surgeon, designer Sophia Chang and many more. Nineteen of the 20 artists from Project 2020, including Baller, Chang, Gregory Siff, Fucci, Mister Cartoon and others return for Project70.

In contrast to Project 2020, in which artists were assigned specific player cards to interpret, Project70 allows each creator to choose any player and card design from the last seven decades.

"Project70 is one of our most ambitious sets ever, celebrating 70 years of Topps baseball cards in a contemporary way," said Jeff Heckman, Global Director of Ecommerce. "Giving these creators the freedom to select the players and designs they want to interpret as they see fit means we will have very different cards from these uniquely and diversely talented individuals.

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"We can't wait to see what their fertile minds will produce, and we know that collectors and baseball fans share that anticipation," Heckman added.

In addition to the base units, Topps is randomly inserting a limited number of rainbow foil parallel cards, numbered to 70, plus a foil numbered 1/1 Gold Frame for each card, into print runs. Collectors who purchase all 20 cards from an artist will also receive a gold-stamped bonus print featuring all 20 Project70 cards from that artist.

https://www.topps.com/cards-collectibles/online-brands/project70.html (http://www.topps.com/project70)

Media Contact
Jerry Milani
jerry@jerrymilani.com
973-566-0870


Source: The Topps Company
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