MIAMI - iSportsWire -- NBCUniversal Telemundo Enterprises today released a timely report titled The Future Is Fútbol to define and characterize the fundamental shift in the importance of soccer in mainstream American sports and the role Latinos are playing in this economic, cultural and media phenomenon. The Future Is Fútbol report draws on primary and secondary research and data collection, including quantitative surveys and an innovative neuroscience study among bilingual Hispanics. To view the full report please click here (http://online.flipbuilder.com/telemundo/lqcw/).

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Fútbol has an estimated 5 billion fans around the world and 85 million adult followers in the U.S. Gallup estimates that soccer has seen a significant increase in popularity, with a gain of 52% more fans from 2012 to 2019, compared to 27% growth in basketball and 8% growth in baseball during this period. Fueled by its growing popularity among young people and women in particular, as well as Latinos overall, the sport is benefiting from the tailwinds of growth driven by the FIFA World Cup 2022^TM – kicking off in November in Qatar – and the tournament's arrival in the U.S. in 2026.

"Fútbol is the sport of America's future. Soccer is growing in the U.S. and Hispanics are clearly leading the way," said Monica Gil, Chief Administrative and Marketing Officer, NBCUniversal Telemundo Enterprises. "Every four years, the FIFA World Cup ^TM brings Latinos and non-Latinos together with a spirit and intensity that no other sporting event in the world can match. There is no more authentic way to experience the World Cup than in Spanish. For companies and brands seeking real cultural connection and a space to engage Latinos, soccer and the FIFA World Cup ^TM are the place to be, this fall and for years to come."

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According to the report, the World Cup is considered more important among Hispanic World Cup viewers than any other sporting event, including the Super Bowl, the World Series, the Olympic Games, or the NBA Finals. FIFA reported that the 2018 FIFA World Cup^TM reached over half the global population with 3.57 billion viewers. In 2018, the World Cup had its greatest 32-day performance in Spanish-language media history, with a commanding total U.S. audience reach of 37 million.

The Future Is Fútbol further highlights the power of soccer as a multibillion-dollar business with profits of $40 billion in 2019.

http://online.flipbuilder.com/telemundo/lqcw/