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Partnership brings catalog support, digital distribution and audience development to Goldhaber's next chapter
DALLAS - iSportsWire -- RL Productions, the independent record label, music publisher and artist services company founded by jazz vocalist Russ Lorenson, welcomes vocalist and songwriter Marcus Goldhaber to its artist roster.
The partnership pairs Goldhaber's recordings of original songs and jazz standards with RL Productions' approach to catalog development, digital distribution and music marketing. Initial work will focus on his existing catalog, alongside seasonal promotion for "I Can't Wait for Christmas" and planning for his 2027 release activity.
"Marcus and I have known each other for several years, and I've enjoyed sharing his music with listeners through our vocal jazz and holiday playlists," said Lorenson. "This partnership gives us the opportunity to build on that relationship - to help more people discover his recordings and give the music he's already created the sustained attention it deserves."
RL Productions will support Goldhaber through its existing distribution relationships, alongside release planning, playlist outreach, digital marketing and performance reporting. Goldhaber will retain his Fallen Apple Records identity, with RL Productions providing the infrastructure and support behind his catalog and future releases.
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"For an independent artist, finding a partner who understands both the music and the work behind getting it heard means a great deal," said Goldhaber. "Russ brings the perspective of a fellow vocalist as well as a clear commitment to helping artists. I'm excited to work together on this next chapter."
The partnership reflects RL Productions' guiding principle, #artistshelpingartists: combining an artist's perspective with the practical support required to release, promote and sustain a body of work.
"Every artist comes to us with a different history and different goals," Lorenson added. "Our job is to understand those goals and build a plan around them. With Marcus, we're starting with a catalog that gives listeners plenty to discover."
Listeners can explore Goldhaber's music on major streaming platforms, including his 2026 release The Promise of You and the seasonal recording "I Can't Wait for Christmas."
About Marcus Goldhaber
New York–based jazz vocalist and songwriter Marcus Goldhaber brings his distinctive baritenor to original songs and the Great American Songbook. He has performed at Carnegie Hall, Birdland, Blue Note and 54 Below, and has earned Best Male Vocalist nominations from Hot House Magazine and BroadwayWorld.com, along with a MAC Award nomination for Best Song. His compositions have been featured in film soundtracks and recorded or performed by fellow jazz vocalists, including Gabrielle Stravelli, Melissa Stylianou and Alexis Cole. Goldhaber also co-founded Harlem jazz club Room 623, serving as its creative director for five years. His sixth album, The Promise of You, was released in May 2026. More about Marcus Goldhaber at https://www.marcusgoldhaber.com/
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About RL Productions
RL Productions is an independent record label, music publisher and artist services company with operations in Dallas, Texas and Alicante, Spain. Founded by jazz vocalist Russ Lorenson, the company provides independent artists with distribution, release strategy and project management, digital marketing, playlist development, rights and catalog management, and data-driven performance analysis. Guided by #artistshelpingartists, RL Productions puts the experience and infrastructure built through Lorenson's own independent recording career to work for select artists, emphasizing artist ownership, creative independence and sustainable development.
The partnership pairs Goldhaber's recordings of original songs and jazz standards with RL Productions' approach to catalog development, digital distribution and music marketing. Initial work will focus on his existing catalog, alongside seasonal promotion for "I Can't Wait for Christmas" and planning for his 2027 release activity.
"Marcus and I have known each other for several years, and I've enjoyed sharing his music with listeners through our vocal jazz and holiday playlists," said Lorenson. "This partnership gives us the opportunity to build on that relationship - to help more people discover his recordings and give the music he's already created the sustained attention it deserves."
RL Productions will support Goldhaber through its existing distribution relationships, alongside release planning, playlist outreach, digital marketing and performance reporting. Goldhaber will retain his Fallen Apple Records identity, with RL Productions providing the infrastructure and support behind his catalog and future releases.
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"For an independent artist, finding a partner who understands both the music and the work behind getting it heard means a great deal," said Goldhaber. "Russ brings the perspective of a fellow vocalist as well as a clear commitment to helping artists. I'm excited to work together on this next chapter."
The partnership reflects RL Productions' guiding principle, #artistshelpingartists: combining an artist's perspective with the practical support required to release, promote and sustain a body of work.
"Every artist comes to us with a different history and different goals," Lorenson added. "Our job is to understand those goals and build a plan around them. With Marcus, we're starting with a catalog that gives listeners plenty to discover."
Listeners can explore Goldhaber's music on major streaming platforms, including his 2026 release The Promise of You and the seasonal recording "I Can't Wait for Christmas."
About Marcus Goldhaber
New York–based jazz vocalist and songwriter Marcus Goldhaber brings his distinctive baritenor to original songs and the Great American Songbook. He has performed at Carnegie Hall, Birdland, Blue Note and 54 Below, and has earned Best Male Vocalist nominations from Hot House Magazine and BroadwayWorld.com, along with a MAC Award nomination for Best Song. His compositions have been featured in film soundtracks and recorded or performed by fellow jazz vocalists, including Gabrielle Stravelli, Melissa Stylianou and Alexis Cole. Goldhaber also co-founded Harlem jazz club Room 623, serving as its creative director for five years. His sixth album, The Promise of You, was released in May 2026. More about Marcus Goldhaber at https://www.marcusgoldhaber.com/
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About RL Productions
RL Productions is an independent record label, music publisher and artist services company with operations in Dallas, Texas and Alicante, Spain. Founded by jazz vocalist Russ Lorenson, the company provides independent artists with distribution, release strategy and project management, digital marketing, playlist development, rights and catalog management, and data-driven performance analysis. Guided by #artistshelpingartists, RL Productions puts the experience and infrastructure built through Lorenson's own independent recording career to work for select artists, emphasizing artist ownership, creative independence and sustainable development.
Source: RL Productions
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